- Visual design
- Packaging design
- Branding
Dynamite
A retro shoebox and its made-up brand, designed with three teammates for the PIASC student packaging competition, where it placed 3rd of 200+ entries.
- Role
- Packaging and graphic designer
- Team
- Amanda Truong
- Samantha Lee
- Caitlin Royston
- Timeline
- January–March 2018
- Tools
- ArtiosCAD
- Adobe Illustrator
- Esko
Dynamite was the result of a packaging competition presented by PIASC (Printing Industries Association of Southern California), which my team decided to participate in. We were advised by Colleen Twomey, a consumer packaging professor at Cal Poly SLO.
To create an innovative packaging solution for shoeboxes, to be eye-catching and displayed in stores
To create a brand and overall image of an imaginary shoebox and corresponding shoe manufacturer
The 70’s as a smart shoebox
Using ArtiosCAD, modification of preexisting dielines, and Illustrator plugins designed by Esko, we created multiple iterations of a box that could be opened without taking it off a shelf.
We first developed the fake brand of Dynamite with bright, bold colors to stand out both individually and when presented alongside each other.
We ended up receiving 3rd place in the PIASC competition, in which over 200 entries were submitted, and were invited to participate in an awards banquet in LA. It was a pleasant surprise for my first time working on a packaging project, especially since this project was completed in a relatively short amount of time.
My role
- Packaging design
- Graphic design
Software + skills
- ArtiosCAD
- Adobe Illustrator (Esko 2017)
- Packaging design
- Marketing
- Branding
Team
- Perry Ting
- Amanda Truong
- Samantha Lee
- Caitlin Royston