The 70's as a smart shoebox
MY ROLE
- Packaging design
- Graphic design
SOFTWARE + SKILLS
- ArtiosCAD
- Adobe Illustrator (Esko 2017)
- Packaging design
- Marketing
- Branding
Team
- Perry Ting
- Amanda Truong
- Samantha Lee
- Caitlin Royston
Context
Dynamite was the result of a packaging competition presented by PIASC (Printing Industries Association of Southern California), which my team decided to participate in. We were advised by Colleen Twomey, a consumer packaging professor at Cal Poly SLO.
Objectives
- To create an innovative packaging solution for shoeboxes, to be eye-catching and displayed in stores
- To create a brand and overall image of an imaginary shoebox and corresponding shoe manufacturer
Takeaways
We ended up receiving 3rd place in the PIASC competition, in which over 200+ entries were submitted, and invited to participate in an awards banquet in LA. It was a pleasant surprise for my first time working on a packaging project, especially since this project was completed in a relatively short amount of time.